NEW! The perfect tool for grey coverage – Optima Total for professional use

Cover photos are for everyone! Say goodbye to h...

Let’s fight against the standardised world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and arranged a workshop where cover photos are for everyone. Take...

Cover photos are for everyone! Say goodbye to h...

Let’s fight against the standardised world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and arranged a workshop where cover photos are for everyone. Take...

3 beautiful and easy hairstyles for special occ...

Learning to do your hair for a special occasion can be a real pain, and many will end up booking a time with a hairstylist for the morning of the...

3 beautiful and easy hairstyles for special occ...

Learning to do your hair for a special occasion can be a real pain, and many will end up booking a time with a hairstylist for the morning of the...

NEW! The perfect tool for grey coverage – Optim...

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide selection of tones for professional use. This diverse color line...

NEW! The perfect tool for grey coverage – Optim...

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide selection of tones for professional use. This diverse color line...