Join the rebellion.

Let’s break the narrow mould of beauty one better hair day at a time!


Four Reasons is a Finnish beauty industry rebel that stands up for diversity.

Our goal is to help everyone to feel great by just being themselves and to break the narrow mold of beauty one better hair day at a time.

Get to know us

#fourreasons_uk

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4 REASONS TO PICK UP A BOTTLE AND SQUEEZE GENTLY

#1 WONDERFUL PRODUCTS, VEGAN FRIENDLY

#2 PACKAGING ON NATURE’S TERMS

#3 A PROUD FINN, BROUGHT TO YOU NOW IN THE UK

#4 BETTER HAIR DAYS REGARDLESS OF YOUR HAIR TYPE

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  • This versatile & fragrance-free styling spray adds shine and volume for everyday hairstyles!

    SHOP STYLING & FINISHING 
  • Ukraine in our hearts. 💛

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    The owners of Four Reasons are donating 100 000 € to the Finnish Red Cross Disaster Relief Fund to help those affected by the conflict in Ukraine. The Red Cross provides aid such as food, medicine and shelter in the midst of fighting.

    Learn more 
  • COMING SOON

    The NEW Four Reasons Color Mask INTENSE Yellow is a conditioner-based direct dye that gives hair an intense yellow tone.

    SHOP COLOR MASKS 
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Four Reasons Color Mask

Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.

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Blonde babe magic! 💜

Professional Violet Styling Mousse is a pro-level product that gives a subtle cool tone for light hair and adds volume. This thickening styling foam neutralizes yellow tones and leaves hair velvety while providing lasting support for your blonde look. 💁‍♀️

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